Brands that want to qualify for the Clean + Planet Positive seal must be Clean at Sephora-approved (https://www.sephora.ph/faqs/900000748066-Clean-at-Sephora/900006746543-How-does-Sephora-ensure-that-brands-comply-with-the-Clean-at-Sephora-definition) , and provide proof of efforts towards sustainable sourcing, responsible packaging and donating to environmental causes. They have to agree that their future formulas will continue to meet Sephora’s requirements and have to demonstrate transparency in the form of a public-facing standard and point of view around formulation and sustainability.
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